Who it is for

One ranked list, four readers, four different meanings

This is not a cosmetic setting. One buyer’s prospect is another buyer’s client about to leave — the identical list of plans about to make a decision is offensive intelligence to a challenger and defensive intelligence to the incumbent serving them.

The persona decides which signal leads, what a row is called, and what the action on it is. It also decides which honest caveat you meet first, because the thing that limits one of these readers is not the thing that limits another.

Adviser / consultant

I want plans that are reviewing what they pay.
What you are doing
Win fee-sensitive plans and benchmark the ones you hold.
A row is
plan in review
The action on it
Add to pipeline

Signals, in the order you meet them

  1. Fee Renegotiation2.88x lift · 11.5% base · 2/4 gatesPlans whose administrative cost per participant is about to fall, and stay down.
  2. Recordkeeper Change3.19x lift · 3.0% base · 2/4 gatesPlans most likely to change recordkeeper next year.
  3. Plan Termination Risk2.81x lift · 0.5% base · 1/4 gatesPlans most likely to terminate or merge away next year.

The lift gate misses at 2.88x, but lift is the wrong headline for this signal: at an 11.5% base rate the top decile still hits roughly one in three, far better in absolute terms than either other signal here. The naive fee-percentile sort returns 1.22x against the model's 2.88x, so the mechanical reversion this outcome was designed to survive is not what is driving it. The number to watch is the base rate, which fell 22% between the fit and validation windows — more drift than the other outcomes show, and worth re-checking on the next refresh.

What limits this reader

This is the one list here whose lead signal beats a plain sort on the fee percentile by more than a factor of two, and whose absence lift is stable enough to state. It is the strongest thing on the site.

Recordkeeper / TPA

I want plans that are about to change provider.
What you are doing
Prospect competitors' books.
A row is
prospect
The action on it
Add to call list

Signals, in the order you meet them

  1. Recordkeeper Change3.19x lift · 3.0% base · 2/4 gatesPlans most likely to change recordkeeper next year.
  2. Fee Renegotiation2.88x lift · 11.5% base · 2/4 gatesPlans whose administrative cost per participant is about to fall, and stay down.
  3. Plan Termination Risk2.81x lift · 0.5% base · 1/4 gatesPlans most likely to terminate or merge away next year.

The absence lift lands between roughly 1.78x and 2.02x across five draws, straddling its own 2.0 gate, so the moat claim can be neither made nor dismissed on this evidence. What is not in doubt is the mechanism: the model leans hardest on prior-year asset-mix movement, which is visible in the same public filings to anyone who reads them. Sell this as a better ranked list with real economics, never as something a competitor cannot build.

What limits this reader

The recordkeeper-change ranking leans hardest on prior-year asset-mix movement, which is visible in the same public filings to anyone who reads them. It is a better list, not a private one.

Incumbent, defending a book

I want to know which of my plans is about to leave.
What you are doing
Retain the clients you already serve.
A row is
client at risk
The action on it
Flag for outreach

Signals, in the order you meet them

  1. Plan Termination Risk2.81x lift · 0.5% base · 1/4 gatesPlans most likely to terminate or merge away next year.
  2. Recordkeeper Change3.19x lift · 3.0% base · 2/4 gatesPlans most likely to change recordkeeper next year.
  3. Fee Renegotiation2.88x lift · 11.5% base · 2/4 gatesPlans whose administrative cost per participant is about to fall, and stay down.

This signal's headline result is not reproducible enough to call. Across five draws the absence lift lands between roughly 1.87x and 2.07x — it straddles its own 2.0 gate, so neither a pass nor a miss is a finding. At a 0.48% base rate the top decile contains only a few hundred positives, and ordinary floating-point variation moves enough of them to flip the verdict. Treat it as approximately at the threshold, not above it. Separately, mergers are buried inside terminations and cannot currently be separated, so the one sub-case that is an opportunity — a plan someone acquired rather than lost — is not addressable yet.

What limits this reader

Terminations and mergers cannot currently be separated, so a flagged plan may be one you are about to lose or one someone is about to acquire. Both warrant the call; they warrant different calls.

Acquirer / investor

I want firms whose book is coming available.
What you are doing
Buy providers, not plans.
A row is
target
The action on it
Add to pipeline

Signals, in the order you meet them

  1. Provider ConsolidationRecordkeepers, TPAs and advisory firms whose book is about to be absorbed.
  2. Plan Termination Risk2.81x lift · 0.5% base · 1/4 gatesPlans most likely to terminate or merge away next year.
  3. Recordkeeper Change3.19x lift · 3.0% base · 2/4 gatesPlans most likely to change recordkeeper next year.

Backtested at AUC 1.0000, which is a leak rather than a result. The outcome is defined as top_dest_share >= 0.40 while top_dest_share is also a feature, so the model recovered one threshold on its own label and every other feature scored an importance of exactly zero. Two genuine defects were fixed on the way to finding it — a duplicated join producing destination shares above 1.0, and provider EIN consolidation read as eight separate acquisitions — and the outcome series is now plausible at 1.4-5.6% a year. The signal is nonetheless not predictive as specified and is withheld until it is rebuilt to predict year T+1 from information available at year T.

What limits this reader

The firm-level radar is currently WITHHELD: it backtested at an AUC of exactly 1.0000, which is a leak rather than a result. Until it is rebuilt you are seeing plan-level signals only. Read the withdrawal note before assuming anything about provider consolidation.

Who is deliberately not here

An audience a competitor would happily sell to, and cannot honestly count.

Asset-manager DCIO desks are absent by design. They sell into plans rather than being paid by them, so they never appear on a Schedule C. They cannot be counted from this data, let alone served from it, and a persona built for them would be a persona built on nothing.

The four personas above are derived from the buyer universe measured off the panel itself. The pricing page carries that measurement — how many firms there are, how they split, and how concentrated the top of the market is.